Is COVID-19 a Game Changer for the global PR industry?

Our partners from Eurocom Worldwide made a survey among medium sized enterprises in the B2B and technology industry identifies changes in PR and marketing communications practices triggered by the COVID-19 pandemic in 2020.

Almost 80% of the survey respondents – most of them either senior communications professionals or MDs/CEOs – reported that they have either partially or even completely rethought their communications practices and corporate messaging during the COVID-19 pandemic while the implementation of new tools for marketing communications purposes has significantly increased.

For example, according to one survey respondent: “The pandemic made us rethink not only the way we communicate but also changed our target markets.”

And 37% of the respondents stated that the digital transformation is being accelerated by the COVID-19 pandemic and thus PR and marketing communications will never be the same again.

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