In Nomine happily announces that Inchcape Motors has opened the first Ford dealership on Läike Road in Peetri, encompassing a showroom and after-sales service. Additionally, a showroom and service center will be opened in Tartu in the second quarter, and by 2025, a brand-new Ford dealership is expected in Tallinn, to be established in Laagri. Efforts are also underway to create a nationwide service network in Estonia.
The dealership will offer the ability to order and purchase all Ford passenger and commercial vehicles available in the region, as well as providing maintenance and repair services.
According to Sten Esna, Ford Business Manager at Inchcape Motors, the keyword for Ford this year is electricity. “By the end of the year, we will see the first electric Explorers on the streets, and we will be able to share information about the fully electric Puma. Ford is also expanding its electric vehicle fleet on the commercial side, with the fully electric Transit and Tourneo Custom, as well as the extended-range E-Transit arriving in Estonia. The PHEV and AWD versions of the Transit Connect are also expected to make waves. Ford continues to produce sporty commercial vehicles with the MS-RT special editions, and we offer the MS-RT package for the Ford Transit Custom.”
“Today, Ford’s passenger car lineup includes the Focus, Puma, Kuga, Explorer, Bronco, Mustang, and the fully electric Mustang Mach-E. We certainly cannot forget the Ranger, available in several trim levels and also in the Raptor version. On the commercial vehicle side, Ford’s range is extensive, which is certainly Ford’s strength. We have everything from the small Transit Courier van to various versions of the larger Transit, including chassis cabs,” Esna explained.
Currently, Ford’s market share for M1 passenger cars in Estonia is around 1%, and including commercial vehicle sales, it is slightly over 2%. Compared to neighboring countries and the rest of Europe, Sten Esna sees significant growth potential here. Inchcape Motors’ strategic goal is to be a strong partner, which is confirmed by its worldwide cooperation with more than 50 different vehicle brands.
