Eurocom Worldwide, the global PR network, is strengthening its representation in the UK  market with the appointment of Context Public Relations alongside its existing member  Napier. Founded in 1992 by Frank Smith near Manchester, Context is focussing on the IT &  technology sector including Consumer Tech, HealthTech and FinTech in the UK and Ireland.  Napier will continue to act as Eurocom Worldwide’s lead member for the B2B industry whilst  Context will handle all incoming B2C clients and prospects.  

Eurocom Worldwide is one of the largest independent PR and marketing communications  networks with its particular focus on key technology, industrial and commercial sectors.  Founded in 2002, it currently comprises 26 member agencies in 40 offices covering over 70  countries across all five continents.  

“We have joined Eurocom Worldwide because more and more of our clients are demanding  international PR activities and we want to offer them the same standard of service on a global  scale as they get from us in the UK and Ireland”, says Frank Smith, founder and MD of Context.  “Eurocom is the perfect match for us since its members are all independent, mid-sized and  focus on IT & technology sectors all over the world.” 

Context helps technology companies grow their business through media relations, content  marketing, social media and inbound marketing programmes based on 28 years’ experience,  servicing over 200 national and international technology clients.  

The team has handled highly sensitive issues for major international companies from mergers  and acquisitions to security breaches and product safety issues. Context is also a member of  the UK PRCA, demonstrating their commitment to standards and ethics. 

“We are excited to welcome Context to our global PR network”, says Robin Baker, Chairman  of Eurocom Worldwide. “The UK is a crucial market for us that generates excellent leads and  is also very attractive for many international clients to set foot in. Therefore, we are well  positioned now with our two members Napier and Context who cover the whole range of B2B  and B2C clients and prospects for our network.”